Netflix: To increase revenue and subscribers, Netflix recently launched an ad-supported subscription plan. Not only that, Netflix has also banned password sharing in many places. Former Netflix CEO Reed Hastings revealed last year that the option to share passwords would be phased out for everyone. Now new CEOs Greg Peters and Ted Sarandos have said that Netflix password sharing will soon be phased out for all users. This clearly shows that all Indians will soon have to pay to use the platform.
The new CEO of Netflix said this
According to reports, the new CEO said that many users who don’t pay for Netflix but use the platform will soon have to pay to watch content. However, Peters revealed that even with controlled password sharing, the streaming platform will not compromise the consumer experience. He also emphasized that many customers will be unhappy after password sharing is limited globally, but the CEO wants to increase its customer base to 15-20 million with countries like India. Peters said he wants all users of his platform who don’t currently pay to use Netflix.
Password sharing costs
For those who don’t know, Netflix is testing to prevent password sharing in some countries. In these countries, Netflix is charging $3 (roughly Rs. 250) to people who use their friend’s Netflix account to watch their content. The streaming platform has not revealed how much it will cost per user in India, but it is expected to be on par with the global price. According to the latest report, Netflix will stop sharing passwords in India with other countries from March 2023
How to identify people who watch Netflix for free?
Streaming platform Netflix said Netflix will implement new password sharing rules based on IP addresses, device IDs and account activity. This way, the streaming platform will be able to identify users who are out of the house and want to watch Netflix content for free.