Meta is the parent company of Facebook and Instagram.
Meta has developed a new policy regarding advertising to children under 18
The company believes that teenagers don’t have a better understanding of their data
New Delhi. Facebook and Instagram-owned Meta said on Tuesday that advertisers on its platform will not target children under 18 with ads based on their engagement on the social media platform. That is, teenagers’ Instagram posts and Facebook page activity will not be monitored.
Starting next month, the company will remove ‘gender’ as an option for advertisers to target children and have age and location options to show ads only to children. The company will allow kids to flag ads that aren’t of interest to them. Along with this, they will also be given information about how ad targeting works and the reason for such ads on its social media platforms.
Teenagers don’t understand
Meta said we recognize that teenagers don’t have the same understanding as adults to make decisions about how their online data is used for advertising. Especially when it comes to showing them products available for purchase Because of this, we are further limiting advertisers’ options for reaching teens, as well as the information we use to serve ads to teens.
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Meta also said it will give kids more control over the types of ads they want to see on Facebook and Instagram. The company says we’ll only know a teen’s age and location, which we’ll use to show them ads. Age and location help us ensure that teens are seeing age-appropriate ads and that products and services are available where they live.
In India, the government is working on a Digital Data Protection Bill, which would require companies to seek parental consent to use children’s data
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First Published: January 12, 2023, 17:57 IST