Online media company BuzzFeed will use ChatGPT.
The company plans to use new technology to develop personality quizzes.
According to BuzzFeed’s CEO, technology will help employees increase content.
New Delhi. Online media company BuzzFeed plans to use OpenAI’s artificial intelligence (AI) ChatGPT to generate its own content. In this regard, BuzzFeed CEO Jonah Peretti said, ChatGPT will play a big role in the company’s operations. The company plans to use the new technology, especially for creating personality quizzes. This is technology that generates text based on the questions users ask and their responses.
Peretti also said AI technology will help employees increase content. We see breakthroughs in AI ushering in a new era of creativity that will allow people to use creativity in new ways with new opportunities.
AI-generated content will become part of our core business from the research and development stage this year, he said. It will be used to create quizzes, conduct staff brainstorms, and personalize content for BuzzFeed’s audience.
Buzzfeed is hopeful that technology will enable their business. The company has been in trouble for a long time. Its stock is down nearly 40% over the past year. BuzzFeed lost $27 million in the final quarter of the year, even though sales were up 15 percent from the previous quarter.
Being used in many areas
OpenAI has recently taken the tech world by storm and is already being tested by companies across multiple industries who are experimenting with its capabilities and applications. Its generic AI has caught the attention of business leaders and investors. It has been used to write high school essays, create legal documents, and transcribe speeches.
Employees will be considered
Experts expect it to take over rote administrative tasks and replace some employees, while also adding to the quality of many jobs. Experts believe this skill will make professionals more thoughtful.
What is ChatGPT?
ChatGPT is a conversational dialogue model capable of understanding and responding to human speech. This requires the support of Artificial Intelligence (AI) and Machine Learning. It is said that this app can become a threat to Google as well. It can generate human-like written text.
First Published: January 27, 2023, 08:56 IST